People managing websites need search engine optimization to drive traffic to their sites. Such traffic can lead to increases in popularity, advertisement revenue, sales, and, in some cases, respectability. There a many willing to pay large sums of money to enhance the relevancy of their sites and their ability to appear at the top of search engine results pages. Check out this list of five elements associated with SEO.

1. HTML

One must consider HTML structure during the optimization process. HTML title tags as well as header tags should contain relevant keywords. Meta-description tags and structured data should be employed and web pages should contain the words people want them found for.

2. Content

The content on a high-quality SEO page should be robust and well-crafted. It should feature keywords and information about trending topics. One must carefully consider whether or not the content he or she has written addresses commonly asked questions. In some cases, it may be vital to add content that is not textual in nature, such as images, audio files, and videos.

3. Architecture

Top-notch web pages must be structured in such a way that search engines can crawl on them. Moreover, they have to be mobile-friendly, especially nowadays when so many people use their phones exclusively to search the web. These pages should load instantly and consist of a secure connection. There should not be a great deal of duplicate content on them since that can confuse search engines.

4. Trustworthiness

Trustworthiness is key in the realm of SEO.  A site must be reliable and have an established history so that search engines can take it into account. Many sites have identity verification systems and protocols to improve their reputability. Some site owners take measures to avoid inaccurate, pirated, or harmful content appearing on their platforms since that can decrease their level of trustworthiness and lower their search engine rankings.

5. Social Relevance

In this day and age, social networking sites hold a great deal of power, even over search engine rankings. If people on various social media platforms speak highly of a particular site, its rankings can improve. Moreover, if individuals share a lot of content from a specific site, its proliferation will result in better optimization.

There are plenty of on-page and off-page factors that affect search engine rankings. If individuals pay close attention to these factors, they can achieve their site traffic goals.